Project Type: Student Project
Deliverables: Mac & Cheese Packaging Design
Programs Used: InDesign, Illustrator, Photoshop
Description: For this project, I created a concept for a new mac and cheese brand called WOAH. Centered around bold and unconventional flavors, the packaging was designed to reflect that same energy. I developed a type-centric design system that breaks away from traditional food packaging norms.
Rather than using typical mac and cheese imagery, I focused on expressive typography and intense color to capture the brand’s punchy personality. Each flavor—Buffalo Bleu, Whiskey Cheddar, and Monterey Ghost—features its own vibrant color palette, creating a shelf presence that’s impossible to miss. The typography is loud, dynamic, and intentionally offbeat, echoing the boldness of the flavors.