Project Type: Student Project
Deliverables: Packaging Design & Product Photography
Programs Used: InDesign, Illustrator, Lightroom
Description: For this project, I created a full packaging system for Grassroots Farm, a conceptual subscription brand offering farm-fresh products. Rooted in values of local, ethical, and organic farming, the brand brings the feeling of a farmers market directly to your doorstep. The target audience is health-conscious consumers who value authenticity and transparency in their food sources.
I created a packaging design that is minimal yet expressive, with each product featuring a quilt-inspired pattern that references the animal it comes from. These patterns are abstract, textured, and unique to each product, evoking a sense of community, craft, and tradition. I used a single color per product to maintain simplicity while creating easy differentiation across the line.
I chose playful, organic typography for the brand in order to reinforce the natural theme. The stacked and uneven lettering of the Grassroots Farm logo mimics the motion of grass and its roots. I also designed the dielines for each package, and completed the project with a product photoshoot on my own farm to match the spirit of the brand. This project showcases my ability to create a cohesive brand experience, from concept to construction.