Project Type: Student Project
Deliverables: Brand Identity Design & Build-out
Programs Used: InDesign, Illustrator, Photoshop
Awards: AAF District 5 Silver ADDY Award, AAF Akron Gold ADDY Award
Description: For Books BBQ, a restaurant built on the motto “we do things by the book,” I created more than a logo—I built an entire brand world. Using strategic design and playful illustration, I developed a visual identity that blends the soul of barbecue with the spirit of storytelling.
At the heart of the brand is a series of custom illustrations that reimagine BBQ through a literary lens. Books are stacked like ribs, skewered like kebabs, and layered between buns. Phrases like “BBQ Nerd” and “Flavor Library” bring a witty, nostalgic tone that feels both clever and authentic.
Every detail of the brand reinforces the idea that Books BBQ is a place where flavor is studied, perfected, and passionately served. This project highlights my strength in conceptual branding—where every visual tells a story.