Project Type: Student Project
Deliverables: Menu Design, Custom Illustration & Pattern Design
Programs Used: Illustrator, InDesign, Photoshop
Description: I was tasked with redesigning the menu of an existing vegan restaurant while enhancing its visual identity. I chose Russell’s, a laid-back, vegan spot in tropical Hawaii known for its fresh dishes and its surf-loving crowd. My goal was to create a menu that captured the restaurant’s casual, nourishing spirit while making vegan food feel exciting, approachable, and fun.
I designed a custom menu format for one-time use: guests receive a menu, make their selections on an attached order form, then tear it off to submit their order. This interactive format reflects the restaurant’s relaxed, beachy vibe. The design features custom single-line illustrations of playful hand gestures used throughout the menu to guide guests through the ordering process. These illustrations extend into brand collateral, including takeout packaging and stickers, reinforcing a fun and consistent identity.
A vibrant, tropical color palette and a dynamic illustrated pattern of hand signs, fruits, and vegetables bring energy and freshness to the brand. Bold, friendly typography makes the menu both eye-catching and easy to navigate. There are clearly defined sections for a smooth ordering experience. The result is a brand refresh that radiates tropical good vibes.